What Zillow’s 20-Year Brand Playbook Can Teach Every Real Estate Agent
Twenty years ago, Zillow’s first marketing move was a product that solved a real problem and got people talking—neighbors comparing Zestimates, consumers saying, “I found this on Zillow” to their agents. No Super Bowl ad. No massive media budget. No TV campaign. That word-of-mouth wasn’t an accident. Every feature had to pass one test: would…
The post What Zillow’s 20-Year Brand Playbook Can Teach Every Real Estate Agent appeared first on RISMedia.
Categories
Recent Posts
When it comes to closing workflow gaps, does one size really fit all?
The hidden data problem costing national builders millions
Texas HOA laws are changing board responsibilities. Here’s how communities can keep up.
Appeals Court Dismisses Homie’s Request to Reopen NAR Lawsuit
Oprah Winfrey Returns to Her Former Hometown of Chicago as She Makes Rare Appearance With Partner Stedman Graham
Homeowners Insurance Premiums in Texas Surged 30% in 5 Years—10 Times Faster Than Incomes
Mario Lopez’s Former Glendale Home Returns to Market for $5.8 Million—With TV Host’s Bold Renovation Pick Still Intact
Small businesses shun retirement plans over cost, complexity fears
FirstTeam expands in Midwest with new Kansas City office
Where Sellers Cut Home Prices the Most This Summer
