The Pricing Trick Sellers (and Agents) Keep Using—Even Though It Might Be Costing Them
Grocery stores have used it since forever. So have retailers. Pricing a product at $9.99 instead of $10 is a psychological trick that makes shoppers perceive a bigger price gap than there really is. But a new academic study says the same tactic, known as “charm pricing,” is alive and well in real estate listings…
The post The Pricing Trick Sellers (and Agents) Keep Using—Even Though It Might Be Costing Them appeared first on RISMedia.
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