From clicks to home sales: How connected builder websites convert traffic

Today’s homebuyers are exploring communities, comparing floor plans and evaluating builders long before they speak with a sales professional. That shift has turned the builder website from a digital brochure into one of the most important touchpoints in the buying journey. “The builder’s website has

Borrower trust by design

A recent global IDC study of mortgage lenders revealed that 30% of lenders took more than four weeks to close a mortgage and that 53% of processes in underwriting and decisioning were manual. Borrowers expect faster approvals and simpler digital journeys, while lenders look for AI-led origination an

Opinion: The capital structure solution hiding inside the housing crisis

On July 11, the 21st Century ROAD to Housing Act became law without President Trump’s signature.  The legislation focuses on expanding supply, modernizing housing programs and reducing barriers that have historically slowed development. It’s an important move toward increasing the number of homes we

Zillow Claims No Impact From Lawsuits, Google Initiative as Portal Posts 18% Revenue Growth

Zillow Group reported an 18% increase in second-quarter revenue Wednesday, topping its high-end forecast even as the online real estate giant posted a narrow net loss over the quarter, just one day after announcing 500 layoffs companywide. The results outpaced the overall 6% growth in the U.S. real