The Future of Real Estate Is Still Human

The AI tornado has everyone talking. Will it take my job? What is going away and what will be left? In the real estate brokerage business, good agents understand that they are not ticket takers, but high-level trust builders who guide people during happy, sad, tragic and everyday moments. For exampl

United Wholesale Mortgage Continues to Tout Market Dominance in Q4 2025 Earnings

United Wholesale Mortgage (UWM) has, during its previous quarterly earnings calls in 2025, touted a strong performance. Despite a year-over-year decline in annual net income, Q4 did not break this winning streak. During Q4 2025, UWM originated $49.2 billion in loans, compared to $41.7 billion in Q3

NAR Announces Influencer Program, Replacing Surrogate Program

The National Association of Realtors® (NAR) has announced the launch of its new Influencer Program, replacing the former Surrogate Program. The Influencer Program leverages the voices of active and engaged NAR members to inform industry discourse via engaging social media posts, local media opportun

Webinar: Everyone Is Talking About AI, but No One Is Showing You How to Use It in Real Estate

Artificial intelligence (AI) is dominating conversations across the industry. Agents are hearing that AI can transform marketing, save time and generate leads, yet many are left wondering how to actually integrate it into their daily workflow. The reality is simple: Awareness alone is not enough. Th