The ground just shifted: coming soon listings are taking over real estate

At a time when real estate industry leaders seem to be more conflicted than ever, one idea has emerged that everyone from Homes.com to Zillow, to eXp Realty and Compass can agree on: pre-marketing coming soon listings. What does that mean for the MLSs and will it invite more federal scrutiny? The re

Why Japan’s Journey With Generational Wealth Is a Stark Warning to the U.S.

In the popular imagination, the Great Wealth Transfer is the moment the generations who have been priced out of the housing market finally get their keys. But if you want to see the true face of this transfer, don't look at Wall Street projections; look at Japan. Realtor.com® has previously written

What is Curb Appeal? Why It Matters When Selling a Home

Key takeaways Curb appeal is the first impression your home makes from the street and includes everything from landscaping to the front entry. A home with strong curb appeal attracts more buyers, creates trust, and can lead to higher offers. Improving curb appeal does not require major renovations.

Optimal Blue’s Mike Vough on borrowers staying rate anchored into 2026

Borrowers are still anchored to ultra-low, pandemic-era mortgage rates, a mindset that is influencing both purchase and refinance trends as the market heads into 2026. That’s according to Mike Vough, Optimal Blue‘s senior vice president of corporate strategy, who highlighted the company’s latest Mar