PulteGroup targets margin stability through an upward mix shift

Confronting heavier incentives, price cuts, tepid demand and margin pressure, PulteGroup opened the year with a mix-shift pivot that leans more heavily on build-to-order and active adult sales. Pulte’s Q1 2026 earnings call, held on Thursday, indicates that the nation’s third-largest homebuilder by

Homeownership Rates Are Falling for All Ages, Not Just Millennials

While the median age of a first-time homebuyer has continued to climb as affordability has worsened, fewer people of all ages can afford to own a home, concludes a new report. With a national median home price of $415,450 in March, according to Realtor.com® data, it's no surprise that younger people

Meritage Q1 2026 shows why incentives are the new battlefield

The mid-spring earnings cycle has produced a common-language reality check for America’s public homebuilders: the operating backdrop worsened faster than many management teams expected. In such a context of nearly-universal challenge, doing less-worse may count as a win. Meritage Homes’ Q1 2026 numb

What Are Closing Costs and How Much Will You Pay?

Key takeaways Closing costs are fees associated with buying and selling a home, like taxes and insurance. Buyers usually pay 2% – 5% of the purchase price in closing costs, but this varies. Closing costs are due on closing day when the home is transferred from seller to buyer.  When buying a home, t